UNESCO names Sefrou's Cherry Festival a part of Intangible Cultural Heritage

Morocco's  Cherry Festival in Sefrou has been declared a part of intangible cultural heritage by UNESCO.
Here is some info from the UNESCO website and here is a link to a detailed site on the festival.
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Sixteen new elements inscribed on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity

The Intergovernmental Committee for the Safeguarding of the Intangible Cultural Heritage, meeting at UNESCO Headquarters until 7 December, inscribed new elements on the Representative List of the Intangible Cultural Heritage of Humanity. The new elements are from Belgium, Bolivia, Brazil, Burkina Faso, Colombia, Côte d’Ivoire, Croatia, Ecuador, France, Hungary, India, Iran, Italy, Japan, Mali, Morocco, Oman, Republic of Korea.

The following new elements were inscribed during today’s afternoon session: 

Cherry festival in Sefrou, Morocco

For three days in June each year, the local population of Sefrou celebrates the natural and cultural beauty of the region, symbolized by the cherry fruit and that year’s newly chosen Cherry Queen. The highlight of the festival is a parade with performing troupes, rural and urban music, majorettes and bands, and floats featuring local producers. The cherry festival provides an opportunity for the entire city to present its activities and achievements.