Saturday, February 13, 2010

The Green Tea Forecast - Morocco Leading Importer

Here is an article from World Tea News

Market Research Firm Releases Green Tea Forecast
Wednesday, 10 February 2010

by WTN Staff

Global Industry Analysts, a 20-year-old market research firm based in San Jose, Calif., has released a report on the global green tea market predicting that it will exceed 1.2 million tons by 2015.

Rising health consciousness coupled with consumers' increasing awareness of the health benefits of green tea will drive growth in demand for green tea, according to a news release by Global Industry Analysts. It claims that China is the largest producer of tea in the world, and that Morocco is the leading importer. Europe, meanwhile, is the fastest-growing market for green tea extracts.

The full 406-page report carries a price tag of $3,950 and includes 128 tables. According to GIA, researchers culled data from primary and secondary sources. Using data extracted from online research, the report profiles 154 companies including specialty tea makers Celestial Seasonings, Vultaggio & Sons, Honest Tea, Inc., ITO EN, Numi Organic Tea, Oregon Chai Inc., Suntory Holdings Limited and The Republic Of Tea, in addition to several multinational tea and beverage corporations.

This is GIA's first report on green tea specifically. It did one other, in March 2008, on coffee and tea.


  1. No way, I was shocked to read that Morocco was the number one tea importer in the world! If only we could grow our own, that could replace some, ahem, other crops up in the north.

  2. @moroccomama
    Many attempts have been made to grow tea in the north of Morocco over the past decades with Iranian cooperation with no positive results.The latest can be seen in the woodlands just south of Larache where a small treatment plant operates under SNTS supervision.
    The tea plant was familiar to me as a child in the early fifties of the last century in the vicinity of Taounate.

  3. @sithimettijani
    Thanks for enlightening me. That's fascinating that you remember tea cultivation in the 50's. I suppose we don't quite have the climate for it, or it would be a no-brainer.