Here is an article from Wamda, about a unique website providing content geared towards Moroccan youth called welovebuzz.
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Young Arabs never cease to amaze us. After Ouedkniss in Algeria, EMC in Morocco and Saily in Lebanon, it’s now Welovebuzz, a Moroccan version of Buzzfeed created by teenagers that shows the early signs of a success story.
Welovebuzz began in August 2010 as simple blog in which Driss Slaoui and his friends shared videos they would have otherwise posted on Facebook. Now, they have 30,000 fans on Facebook, a freshly launched Arabic version and a monetization strategy unique in North Africa.
We met with Welovebuzz’s two cofounders Driss Slaoui and Youcef Es-skouri.
The secrets to buzz
“WLB has been existing since 2010,” explains Youcef Es-skouri, “but it really started to become a well-known brand--with real potential--this year. We became the reference media for trendy and connected 18-25 years-old.” Numbers don’t lie; Les 10 endroits à absolument visiter au Maroc article (the top 10 places to visit in Morocco in English) has been shared over 40,000 times and the website gets between 30,000 and 200,000 shares every month, without doing any advertising. This success is due to four pilars, according to Slaoui and Es-skouri:
Unique positioning: “We’re the only ones who target the 18-25 year-olds, we offer content that’s different, articles that buzz, far from classical news, with a good dose of humor,” Slaoui said.
FULL ARTICLE
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A Moroccan answer to BuzzFeed is expanding into the Arab world
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| credit: riadzany.blogspot.com |
by Aline Mayard
March 5, 2015
March 5, 2015
Young Arabs never cease to amaze us. After Ouedkniss in Algeria, EMC in Morocco and Saily in Lebanon, it’s now Welovebuzz, a Moroccan version of Buzzfeed created by teenagers that shows the early signs of a success story.
Welovebuzz began in August 2010 as simple blog in which Driss Slaoui and his friends shared videos they would have otherwise posted on Facebook. Now, they have 30,000 fans on Facebook, a freshly launched Arabic version and a monetization strategy unique in North Africa.
We met with Welovebuzz’s two cofounders Driss Slaoui and Youcef Es-skouri.
The secrets to buzz
“WLB has been existing since 2010,” explains Youcef Es-skouri, “but it really started to become a well-known brand--with real potential--this year. We became the reference media for trendy and connected 18-25 years-old.” Numbers don’t lie; Les 10 endroits à absolument visiter au Maroc article (the top 10 places to visit in Morocco in English) has been shared over 40,000 times and the website gets between 30,000 and 200,000 shares every month, without doing any advertising. This success is due to four pilars, according to Slaoui and Es-skouri:
Unique positioning: “We’re the only ones who target the 18-25 year-olds, we offer content that’s different, articles that buzz, far from classical news, with a good dose of humor,” Slaoui said.
FULL ARTICLE
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